|"If one were to read just a single book on contingent valuation, this should be it... Mitchell and Carson have many substantive suggestions for improving the reliability of CVM research... state-of-the-art."|
"The cornerstone of the modern field of contingent valuation... More than just an assessment of the state of the art, it actually shifted the state of the art. It changed conceptions of what was good practice, and of how things should be done. I can think of almost no other work that has had a similar influence in any area of environmental economics."
-Michael Hanemann, University of California