Examining Seafood Fraud Through the Lens of Production and Trade: How Much Mislabeled Seafood do Consumers Buy?

Dec 19, 2018 | Kailin Kroetz, C. Josh Donlan, Cassandra E. Cole, Jessica A. Gephart, Patrick Lee


While research on seafood fraud is growing, how much mislabeled product consumers actually buy and its associated impacts are unknown. We provide a framework for estimating the amount of mislabeled seafood in a market.

Key Findings

  • Due to the globalized nature and complexity of seafood markets, unraveling the causes and consequences of seafood mislabeling will require novel approaches with multiple types of data.
  • Mislabeling rates can be integrated with import and production data to produce estimates of apparent consumption of mislabeled seafood.
  • Estimating apparent consumption of mislabeled products, however, is currently limited by the quality of consumption and mislabeling data, of which the latter is particularly problematic and challenging.
  • More coordinated and targeted research is needed in order to understand to seafood mislabeling and its potential impacts.