Americans Are Willing To Pay Almost $5,000 For Autonomous Car Tech, Smart People Say
View on Jalopnik website"The study, written in our favorite scientific journal, Transportation Research Part C: Emerging Technologies, by Richardo Daziano of Cornell, Mauricio Sarrias of Universidad Catolica del Norte in Chile, and Benjamin Leard of Resources for the Future, asked 1,260 people from around the country a number of questions in a “discrete choice experiment focused on energy efficiency and autonomous features.”
After running the data from the responses through several models (you can read all about their methodology in their full report), the study estimated that the average American household would be willing to spend $3,500 on partial automation and $4,900 on fully autonomous car tech. This, of course, is in addition to the already high prices of new cars today."
