This article evaluates demand-side interventions aimed at reducing residential consumption during the peak energy periods. The interventions were applied to a sample of high-income households and included a set of text message reminders advising participants to reduce electricity use during peak hours. One group of participants received accompanying intra-day increases in peak-hour kWh rates, while another group of participants did not receive any price incentives. We find that intra-day price increases, though small in absolute magnitude, produced significant reductions in peak energy use. Reductions in use, as compared to a control group, were significantly higher among the pricing group compared to the group only receiving text messages, suggesting that pricing played a central role in influencing behaviour. Our results contribute to ongoing policy discussion about the effect of dynamic pricing on consumer energy demand.
How to Harness Human Nature in a Heatwave
Analysis of a pilot program to encourage household energy conservation in Texas reveals that messaging interventions to “nudge” consumers reduced e...
Press Release — Sep 3, 2019
New Episode of Resources Radio on Climate Policy in Washington State, with Sharon Shewmake
Daniel Raimi and Sharon Shewmake discuss Washington state's 100 percent clean energy bill in this new episode of Resources Radio.
100 Percent Clean: Understanding Climate Policy in Washington State, with Sharon Shewmake
Sharon Shewmake discusses Washington State's plan to reduce greenhouse gas emissions, as well as other state policies that affect energy and the environment.