How Do Residential Greenhouse Gas Mitigation Technologies Affect Electricity Prices and Consumer Welfare?

This paper evaluates the effects of such renewable technology adoption on average residential electricity prices as well as the impacts of those price changes for the private welfare of nonadopters.

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Date

Nov. 12, 2025

Authors

Zeyang Dong, Jing Liang, Joshua Linn, and Yueming Qiu

Publication

Working Paper

Reading time

1 minute

Abstract

Many jurisdictions encourage households to adopt technologies that reduce greenhouse gas emissions and energy consumption, but there is little evidence on how these technologies affect the welfare of nonadopting households. We show that, in theory, adopting climate-friendly technologies that affect aggregate electricity demand, such as rooftop solar photovoltaics or electric vehicles, can increase or decrease average retail electricity prices in the short run; if the variable cost curve for electricity generation is sufficiently flat, higher demand reduces prices (and vice versa). Analysis of US residential electricity price and consumption data, as well as simulations of a computational electricity generation model, suggests that this variable cost condition holds. Adopting technologies that reduce consumption raises average retail prices, harming nonadopters; adopting technologies that increase electricity demand reduces average electricity prices, benefiting nonadopters. Using household survey data, we find that adopting rooftop solar disproportionately harms low-income nonadopting households, whereas adopting electric vehicles disproportionately benefits them. This progressivity roughly offsets the regressivity of the electric vehicle subsidy transfers.

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