Jon Krosnick is a social psychologist who does research on attitude formation, change, and effects, on the psychology of political behavior, and on survey research methods. He is the Frederic O. Glover Professor in Humanities and Social Sciences, Professor of Communication, Political Science, and (by courtesy) Psychology. At Stanford, in addition to his professorships, he directs the Political Psychology Research Group and the Summer Institute in Political Psychology.
Author of four books and more than 140 articles and chapters, Dr. Krosnick conducts research in three primary areas: (1) attitude formation, change, and effects, (2) the psychology of political behavior, and (3) the optimal design of questionnaires used for laboratory experiments and surveys, and survey research methodology more generally.
His attitude research has focused primarily on the notion of attitude strength, seeking to differentiate attitudes that are firmly crystallized and powerfully influential of thinking and action from attitudes that are flexible and inconsequential. Many of his studies in this area have focused on the amount of personal importance that an individual chooses to attach to an attitude. Dr. Krosnick’s studies have illuminated the origins of attitude importance (e.g., material self-interest and values) and the cognitive and behavioral consequences of importance in regulating attitude impact and attitude change processes.
Dr. Krosnick’s scholarship has been recognized by election as a fellow by the American Academy of Arts and Sciences and by the American Association for the Advancement of Science, the Erik Erikson Early Career Award for Excellence and Creativity in the Field of Political Psychology from the International Society of Political Psychology, a fellowship at the Center for Advanced Study in the Behavioral Sciences, the Phillip Brickman Memorial Prize for Research in Social Psychology, the American Political Science Association’s Best Paper Award, the American Association for Public Opinion Research Student Paper Award, the Midwest Political Science Association’s Pi Sigma Alpha Award, and the University of Wisconsin’s Brittingham Visiting Scholar Position.
- PhD in social psychology, University of Michigan, 1986
- MA in social psychology, University of Michigan, 1983
- AB in psychology, Harvard University, 1980