Are Consumers Willing to Pay to Let Cars Drive for Them? Analyzing Response to Autonomous Vehicles
Little analysis exists on the marketability of automated vehicles, although understanding consumer acceptance is critical to forecast adoption rates. Our analysis indicates that many individuals are willing to pay a significant amount for automation.
- The study uses data from a nationwide online panel of 1,260 individuals who answered a vehicle-purchase discrete choice experiment focused on energy efficiency and autonomous features.
- We find that the average household is willing to pay a significant amount for autonomous features: about $3,500 for partial automation and $4,900 for full automation.
- Preferences for vehicle automation technology vary widely: a significant share of the sample is willing to pay above $10,000 for full automation technology. But many are not willing to pay any positive amount for the technology—at least not at this time.
On the Issues — Jun 17, 2022
On the Issues: Gas Tax Revenues, Emissions and International Trade, and More
A biweekly newsletter connecting global current events, pressing climate and energy policy news, and economics research from RFF scholars. This week: gas tax revenues, emissions and international trade, and more.
Resources Radio — Jun 7, 2022
Driving Toward Justice: Transportation and Equity, with Regan Patterson
Regan Patterson describes how the US transportation system has led to environmental injustice and inequitable access to mobility services.
On the Issues — May 20, 2022
On the Issues: Climate Change in the Courts, Surging Gasoline Prices, and More
A biweekly newsletter connecting global current events, pressing climate and energy policy news, and economics research from RFF scholars. This week: climate change in the courts, surging gasoline prices, and more.