RFF Vehicle Market Model

The RFF Vehicle Market Model analyzes the US market for new passenger vehicles and light trucks using a unique dataset of 1.5 million vehicle purchase decisions.

About the Model

RFF maintains a model of the US market for new passenger vehicles and light trucks. Underpinning the model is a unique dataset of 1.5 million vehicle purchase decisions made by households during 2010-2018 and updated on a regular basis. These data include a detailed description of the vehicle purchased, other vehicles considered for purchase, and household demographics and economic characteristics.  Consumer preferences for vehicle attributes are estimated from the survey data. The model integrates household preferences for vehicle attributes with manufacturer decisions of vehicle technology and pricing and of entry of new electric vehicles. This model can simulate the economic and environmental impacts of policies that affect the new vehicle market.  Such policies include, but are not limited to, fuel economy and greenhouse gas standards, electric vehicle mandates and subsidies, electric vehicle charging infrastructure investments, gasoline and/or carbon taxes, and greenhouse gas cap and trade programs. Extensions of the model to the region and state level enable analysis of policies such as the zero-emissions vehicle mandate, regional carbon policies, state gasoline taxes, and electric vehicle subsidies (including charging infrastructure investments).

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